How might we embed a BD proposal to a puzzle-loving client in a more creative way?
IDEO Internal
Normal BD proposals are boring. In an attempt to woo a high-tech, puzzle-loving potential client, we wanted to leverage the creativity and cross-disciplinary skills the IDEO team had to create a compelling and mysterious business pitch.
As the Creative Technologist, I worked with a team of software designers and industrial designers to design the digital part of this puzzle, building the AR interactions in Unity using the Vuforia AR kit.