Creative Technology

Decode Puzzlebox


Normal BD proposals are boring. In an attempt to woo a high-tech, puzzle-loving potential client, we wanted to leverage the creativity and cross-disciplinary skills the IDEO team had to create a compelling and mysterious business pitch.

Box packaging

Codex in the thermoformed wrapper

Solving the codex

Codex solved

Cryptex book hidden

Opening the book

Phone hidden within the book

Visual cards

Layering the cards

Final pieces

Secret AR message