Product designer & curious human

About me

I graduated from the University of Pennsylvania's Wharton school with concentrations in Strategic Management and Information Systems (formerly OPIM, now called Operations, Information and Decisions), leaving with a deep appreciation for decision sciences and a good ol' business model.

I started out my career as a digital strategy consultant at Accenture Interactive, the tech consulting giant's interactive marketing agency. After a few years of full-time consulting, over-time freelancing, and investing all of my free time into doing graphic, web, and UX design side gigs, I joined Applico as a Senior UI/UX designer helping the platform innovation/mobile development agency specialize in building platform businesses to seamlessly bring together multi-party user bases.

Currently, I'm the product designer at Bombfell, a menswear personal styling service, where I'm responsible for leading the Product and Creative teams to craft the digital customer experience across our website, iOS app, customer dashboard, email and marketing efforts, and internal stylist CRM.

In addition to all things design, technology, and behavioral economics, I love photography, travel, arts and crafts, reading, data visualization, urban planning, history, hip-hop, hip-hop musicals about history (coughHamilton), and learning new things. Contact me at

About this site

This site is designed and built by me with the help of Kirby, a wonderful flat-file CMS.

Professional Skills

  • Managing and prioritizing a product roadmap based on operational, financial and technical needs
  • Conducting user research, requirements gathering, and persona development
  • Developing task flows, wireframes, and lo-fi prototypes for app, web, and email
  • Running A/B and multivariate "test and learn" programs for site optimization
  • Familiarity with native iOS/Android design patterns and high-fidelity UI design
  • Graphic and editorial design with Adobe Creative Suite
  • Web development with modern HTML, CSS, PHP, JavaScript/jQuery
  • Working with content management systems (Wordpress, Kirby, and Jekyll)
  • Basic skills in data visualization and analysis with SQL, Python, and D3.js
  • Multi-channel digital marketing and media optimization experience
  • Digital analytics monitoring with Google Analytics, Mixpanel, SiteCatalyst