Context
As the sole product designer, I am tasked with working with a variety of internal stakeholders to prioritize and prototype a thoughtful and polished customer experience for all of our digital properties. This includes the ongoing iterations of interface design for the public-facing website, customer dashboard, internal Stylist platform, iOS app, and email presence. In designing these systems, it's my responsibility to continually make sure the needs of both our subscribing customers and internal company stakeholders are heard, and adjust whenever issues arise.
Impact
Following the company rebrand, I completely redesigned the digital experience for customer acquisition and account management across email, website, and mobile app. I regularly met with developers, data scientists, customer service teams, stylists, and merchandising teams to help prioritize product design improvements to best help our service grow as responsibly and frictionlessly as possible. I also worked with developers to establish an A/B testing program to track and monitor versions of the product and how they affected key metrics, and conducted remote customer interviews periodically.