Branding / Harvardx.design

HarvardxDesign

Brand identity and web design for Harvard's premier design conference

Context

Every spring, students from Harvard’s Graduate School of Design and Harvard Business School hosted an interdisciplinary conference covering topics about the impact of design, framed as “[Blank] x Design” (such as “power by design”). By promoting a culture of collaboration, the conference aimed to share experiences across disciplines, explore pressing global issues, and empower students to become change agents through design. Hosted at Harvard's campus and online (particularly during the pandemic), the conference was one of the premiere design events in the area.

Impact

For 6 years, I created the conference branding which was used for both the website and print collateral, swag, and other branded experiences. All of the conference content is also archived at Harvardx.design:

Influence x Design (2018)

Influence conveyed the bright, bold nature of spheres of influence, radiating outwards.

Social x Design (2019)

Inspired by flocks and swarms, Social explores how groups come together and fall apart to form society.

Conflict x Design (2020)

The gestural, artistic brushwork of Conflict features a crisp logo of two halves of a square, exploring the tension of coming together and pulling apart.

Reality x Design (2021)

My most ambitious design and the first for an internet-first conference, Reality explores the total flattening of lived experiences as seen from the screen. Inspired by Dada and vintage images of old technologies, this design uses parallax and lots of CSS grids.

Power x Design (2022)

To me, hands are the clearest vessels of human power. They reach to out to others, form fists, and express love. These illustrations were inspired by greek pottery designs to convey a sophisticated, distinctive style.

Care x Design (2023)

A conference about Care was meant to evoke a childlike calmness and warmth. Inspired by Matisse's cut-out illustrations and real-world materials like crayon, I did a series of illustrations based on natural images and shapes.

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