Context
Normal BD proposals are boring. In an attempt to woo a high-tech, puzzle-loving potential client, we wanted to leverage the creativity and cross-disciplinary skills the IDEO team had to create a compelling and mysterious business pitch.
Box packaging
Codex in the thermoformed wrapper
Solving the codex
Codex solved
Cryptex book hidden
Opening the book
Phone hidden within the book
Visual cards
Layering the cards
Final pieces
Secret AR message