Context
This course challenged us to propose novel interventions to improve the user shopping experience, focusing on human-to-human relationships or human-to-machine interactions. The experience could be focused on tangible factors such as architectural morphologies, spatial conditions, material patterns, store layouts, etc. or intangible parameters such as soundscapes, scent or color, cultural shifts, or digital trends.
Impact
Our project, “Unsize Fits All”, features a hand-fabricated clothing hanger with an embedded LED light that reacts based on NFC signals. The hanger lights up when a user walks by with a matching size profile, eliminating the need for size labels or fit matching amidst a confusing field of vanity sizes and brand differences.